In the ever-evolving landscape of local businesses, the story of Licked, an ice cream parlor in Oak Park, serves as a fascinating case study. This article delves into the reasons behind its closure and the broader implications it holds.
The Rise and Fall of Licked
Licked, a purveyor of 'super premium' ice cream, opened its doors in April 2023 with high hopes. However, the summer of 2023 proved to be a disappointing start, with June, usually a bustling month due to Pride celebrations, failing to bring the expected influx of customers. This trend continued into July, leading owner Susan Stewart to make a difficult decision.
Stewart's journey is an interesting one. She is the founder of Strapping, a successful home and gift store, which she considers her flagship business. Strapping has expanded over the years, with multiple locations opening and closing. The decision to open Licked was a strategic move, but it seems the ice cream business is highly seasonal, and the overhead costs were significant.
The Role of Seasonality and Overhead
One thing that immediately stands out is the impact of seasonality on this business. Ice cream, a beloved summer treat, sees a significant drop in demand post-August. This reality, coupled with the overhead costs of staff and inventory, made it challenging for Licked to sustain itself beyond the summer months. From my perspective, this highlights the importance of understanding the unique dynamics of different industries and their seasonal fluctuations.
Landlord Support and Business Focus
What many people don't realize is the crucial role landlords can play in the success or failure of a business. In this case, Stewart's landlord, Ron Vrilakis, has shown a genuine interest in the success of Oak Park. He offered Stewart an early exit from her lease, demonstrating a willingness to support local businesses. This kind of landlord-tenant relationship is rare and valuable.
Stewart's decision to focus on her retail business, Strapping, is a strategic move. By letting go of the ice cream parlor, she can concentrate her efforts and resources on her flagship store, ensuring its long-term success. This decision also allows her to exit the lease on Licked without financial strain, thanks to Vrilakis' support.
The Future of Oak Park
The closure of Licked raises a deeper question about the future of Oak Park. While Stewart's focus on Strapping is understandable, it leaves a gap in the local ice cream scene. Will another ice cream parlor step in to fill this void? Or will Oak Park residents have to venture further afield for their ice cream fix?
In conclusion, the story of Licked serves as a reminder of the challenges faced by small businesses, especially those in the food and hospitality industry. It also highlights the importance of community support and the role of landlords in fostering successful local businesses. As Oak Park continues to evolve, it will be interesting to see how this dynamic neighborhood adapts and thrives.
